MPIRE//MEDIA

We manage the purchasing of ad space on digital advertising platforms to generate revenue through the distribution of advertising content.

We buy ad space on the following ad platforms as needed where your brand and budget can benefit.

Account Management:

• Budget allocation/planning
• Spend management
• Daily optimizations
• Ad copy strategy/management
• Shopping catalog management
• Tracking implementation and management

Our process with paid ads will look something like this:

1. Discover - We learn what’s working and use data to help us understand why it's working. We apply this to ad copy, creatives, and audience targeting.
2. Optimization - The goal is to make you money and be efficient with our spending to make sure we are allocating more of the budget to winners and take from the losers to filter them out and learn from it.
3. Pressure Testing - A/B Testing phases with specific winners.
4. Scaling - Budget pacing on all winners while maintaining constant testing with an allocated testing budget.

We go to great lengths to understand your target customer through competitor research and industry insights to get a head start. We also do our due diligence to determine our most likely persona and combine that with appropriate audiences, language, tone, message/angle approach, and creative type to reach our target customers best.

With the assistance of special tools we use and 3rd party data sources, we can put together more accurate and targeted custom audiences to reach your ideal customers more effectively to feed the algorithm learnings quickly.

• We work with any creative/content team by sharing industry trends and tips and using data analytics to make data-backed creative decisions. We share what creatives are working and which are not, and let the data help us understand the why so we aren't letting personal opinions get in the way of what ultimately gets you the best results.
• We plan out a full-funnel creative strategy to give your customers the shopping experience that will ultimately drive conversions at scale.
• Use the data analytics to develop creative, messaging, and target audience strategies that yield the best possible results.
• Every creative team has its style. Only some styles are suitable for some brands; we have hand-picked creative partners, each of whom we have experience with being the best at the specific type of creative they make.

There is so much to learn from every dollar spent on advertising. Every bit of data is a stroke with a paintbrush in painting a big picture to understand our customers.

Advertising is a data game. The more unique data points you own and understand about your customers, the better your marketing efforts will be.

We use automated reporting dashboards to share our summarized paid media efforts. Keep up to date on daily/weekly/monthly reports on the fly that contain every bit of data represented in an easy-to-understand manner.

Attribution is vital to success. We highly recommend platforms like Triple Whale or Northbeam for your omni-channel tracking and attribution needs to manage post-iOS14 challenges most brands face today. These platforms are very effective in seeing that lost attribution due to 40% of the population opting out of tracking. We can tie every purchase to the customer and their entire journey from first seeing an ad to making the purchase.