• We will schedule a time to hop on a call to get to know each other. We want to hear your story, how your brand came to life, what inspired the brand, etc. We want to tell you all the exciting things about us and what a working relationship with us might look like.
• We will send over a document for you to fill out that will ask you questions about your brand product(s)/service(s) to help us better understand how we can develop effective strategies that, when implemented, guarantee a more successful launch.
• We prefer to audit your paid advertising efforts to find missing opportunities and learn from what has historically worked well. There is a LOT we can learn from your actions that we could take advantage of in developing our marketing strategy for you. Understanding historical data in conjunction with what we know from your answers in our questionnaire, we will be confident in developing our marketing strategy.
• Our contract is a simple month-to-month because we are confident in getting you the results your brand deserves. We don't hide behind bad results with the weak excuse others use, saying, "It takes time to get results." It doesn't take that long.
• We prefer daily communication with our clients. You know the ins and outs of your business/brand better than we will at the beginning of our relationship, so daily communication is essential for us to succeed. Most of our clients use Slack, and we prefer that. We are also flexible and can communicate with whichever is easiest for you.
• We will want to understand your growth goals and discover with you how we can best meet those goals. Do you want rapid market share growth or slow and steady profitable growth? We can strategize your development best by working with you to understand your "break-even," COGS, AOV, LTV, etc.
• Whether we are taking over an account or starting fresh, a takeover does not take long for us to get moving. Initially, if you have existing campaigns, we don't want to turn anything off until we can replace them with new, better-performing campaigns/ads.
• Every day, we are in the account, adjusting to give you optimal results. Trimming the fat by taking the budget away from what is not working and moving the budget to ads that are getting us the desired results.
• Every brand, when running ads, has a "ceiling" where they feel capped regarding how much money they can spend while maintaining at least a "break-even" Return on Ad Spend. We will first want to understand where that ceiling lies and strategize with you on how we can constantly work toward raising that ceiling. Most brands we work with feel stuck at a low ceiling because they don't have the right marketing funnel strategies.
• We schedule weekly meetings with you to review the previous week's efforts' results and discuss what has been done, what we are currently doing, and what we need to do next. Each weekly call will come with an auto-updating reporting dashboard to show summaries of our progress week over week to keep us on track with improving toward your target goals.
• We don't do the creative work. We can help in a pinch with a small image or video edits when needed, but we stick our lane and let those who are ultimately skilled with creative storytelling do their magic. We would work with your creative team to strategize effective advertising content. Deliver insights on what is working and what is not working and understand why certain creative messaging is or isn't working so we can optimize our creative efforts to design advertising content that fulfills its needs to get us to our goals.
• Over the years, we have found a few creative teams we would recommend depending on the needs of your brand and the budgets available. These relationships are incredibly beneficial as we have developed a streamlined partnership to mold and improve based on learnings communicated closely with our strategic creative partners as an "insurance" per se on ensuring we can deliver.